MAISON TELLUS
A STORY OF LEGACY AND REVIVAL
Everything began in 1790, in the small Swiss village of Sonvilier. It was there that Adam-Louis Juillard, heir to a lineage of watchmakers dating back to the 15th century, established his watchmaking workshop. His craftsmanship was passed down through generations, leading to the creation of the Cortébert Ébauche Factory in 1865—soon to become a benchmark of precision and excellence.
In 1926, a new chapter was written. Driven by the ambition to create a brand that was both innovative and timeless, Henri and Émile Juillard founded Tellus. Inspired by the Latin word for "Earth," its name is an invitation to travel—a tribute to time shaping our world. Tellus quickly made a name for itself in Swiss watchmaking, earning the prestigious chronometer certification. Its emblem, a pentagon symbolizing harmony between Earth and the stars, became the unmistakable mark of its identity.
Yet every great Maison experiences rebirths. In 2022, Tellus entered a new era under the leadership of the de Ayala family. Nuno and his wife Claire fell under the spell of this brand with a rich and prestigious past. With a bold vision, they infused Tellus with new energy, seamlessly blending tradition and modernity.
Today, Maison Tellus speaks to free spirits—those who seek to leave their mark on time. Each timepiece embodies a strong character, a distinctive signature. With its iconic “Parenthèses” concept, Tellus does more than measure time—it invites you to explore it, to fully embrace every moment.
The story goes on, and it's just beginning.
ALLIANCE of skills and complicity
Nuno, a renowned business lawyer, has a taste for strategy and entrepreneurial adventure, and identified himself with all the values conveyed by Maison Tellus. He was immediately inspired by the project, and decided to grab the opportunity to contribute his dynamism, motivation and vision to the future development of what should and must be a luxury watch brand in the coming years.
He wanted to embark on this adventure with the woman who shares his life for many years now, because their complementary skills are so obvious. Claire, who has a communication and event background, has worked in the luxury goods industry for several years, and has always been attracted by the crafts that highlight the manual skills of excellence.
"We don't see the Tellus takeover as a transaction, but as a shared and exciting adventure. We are determined to breathe new life into this brand and to share its history and destiny with all those who, like us, have a passion for beauty, authenticity, quality and refinement."
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