Why invest in a Tellus watch? Quality, expertise and exclusivity

Choosing a Tellus watch means choosing a timepiece that embodies both tradition and innovation. Designed to last, Tellus watches tell a story — the story of a Swiss maison founded in 1926, now reimagined to offer a unique horological experience. Each watch is the result of artisanal expertise combined with a contemporary vision of design and performance.

Far from ostentation, these timepieces speak to those who recognize the value of well-executed craftsmanship and the pleasure of owning a truly distinctive piece. It's an investment that merges aesthetic appreciation, heritage value, and a rare form of emotion. Ultimately, it’s the promise of a watch that reflects who you are — and that you’ll be proud to pass down.

A Swiss Watchmaking Maison with Historic Know-How

Founded in 1926, Maison Tellus is the heir to a lineage that began in 1790 with Adam-Louis Juillard, in the Swiss village of Sonvilier. This deep-rooted history in Swiss watchmaking gives each Tellus watch a nearly timeless dimension.

In 2022, Claire and Nuno de Ayala revived the Tellus brand with a bold and modern vision: to reconnect traditional watchmaking craftsmanship with contemporary creativity. True to its founders, Tellus strikes a subtle balance between heritage and innovation. Each watch is crafted to reflect the identity of a passionate watchmaker. The industry views Tellus as a bold creation, capable of meeting the expectations of a discerning audience in search of meaning and new possibilities.

Watches Designed to Last: Quality and Precision at the Core

The first reason to invest in a Tellus watch lies in its distinctive design and the quality of its components. Each timepiece is made with exceptional materials: 316L stainless steel, scratch-resistant sapphire glass, and premium-grade straps — all assembled with the demanding standards of Swiss watchmaking.

The Swiss-made automatic movements ensure remarkable precision and durability. The internal caliber, the heart of each timepiece, is finely tuned to deliver optimal performance. Water resistance, robust casing, a transparent caseback, and hand-polished finishes offer a visual and tactile experience unlike any other.

Among Tellus’ standout models:

• Stormer, a symbol of power and character
• Explorer, a blend of refinement and adventure
• Diamanta, a tribute to elegant femininity

These models perfectly embody the brand’s promise of durability and distinction. Each size is carefully chosen for optimal comfort and everyday practicality — a smart and stylish choice.

An Aesthetic and Heritage Investment

Buying a Tellus watch means investing in time itself. Each model, produced in limited series, presents a rare opportunity to own a timepiece of true value. This unique positioning, in a market dominated by major maisons, allows Tellus to stand apart — and to be seen as a genuine heritage asset.

At a time when watch collecting is becoming a strategic growth area for investors and enthusiasts alike, Tellus watches offer a double promise: immediate pleasure and long-term value. For collectors seeking excellent value and long-term potential, Tellus offers the best of both worlds.

An Exclusive, Personalized Customer Experience

Experiential value lies at the heart of Maison Tellus. Every customer is guided through a personalized journey — from discovering the model to completing the purchase. Customization options are available, including engraving, strap choice, inserts, hands, or dial designs.

The brand also offers a private showroom in Paris’s prestigious 7th arrondissement, for full immersion into the Tellus universe. Each visit becomes a unique moment, reinforcing a sense of rare exclusivity. Tellus doesn’t simply sell products — it shares stories worth telling. Our team is always ready to answer any questions, with care and availability.

Tellus: A Response to Independent Luxury Trends

In a landscape dominated by industry giants, the rise of independent watchmakers signals a return to the essentials: creativity, freedom, personalization, and attention to detail. In this context, Tellus offers a unique opportunity for connoisseurs and collectors who value the emotion behind every watch.

Through its selective distribution networks, Tellus is paving the way toward a future where authenticity prevails.

Investing in a Tellus watch means embracing a modern vision of luxury — where quality, emotion, and uniqueness converge in a single object. It also means joining an exceptional collection destined to stand the test of time with style.

Each Tellus model reflects carefully considered design, evocative aesthetics, and an investment guided by both heart and mind. We invite you to explore our collections and personalize your next watch via our online boutique — or book an appointment at our Paris showroom. For more information, visit our website or contact our team.

Each Tellus watch tells a story. Could the next one be yours?

FAQ

Why are Tellus watches produced in limited series?

Limited editions ensure the rarity, value, and exclusivity of each model. It’s also a sign of respect for craftsmanship and for the unique identity of every owner.

How can I personalize a Tellus watch?

You can choose the strap, finishes, add personal engravings, and even select exclusive dials. Our customer service team will guide you through the process.

Where can I buy a Tellus watch?

Our models are available through our online store or at our private showroom in Paris.

Do Tellus watches increase in value over time?

Yes. Thanks to their high-quality craftsmanship, limited production, and strong positioning in the luxury watch market, Tellus watches are considered collectible and capable of long-term appreciation.